Table of contents
What is digital marketing?
Digital marketing is the advertising of products or services using digital technologies such as the internet, social media, mobile phones and other digital mediums. Using those online media channels, customers can easily be endorsed goods, services and brands.
Source from - Frankfurt School of Finance & Management
Why is digital marketing important for hospitality?
The hospitality industry tends to use digital marketing nowadays. Like other types of business, the hotel industry needs to use digital marketing to get competitive advantages. Here are three reasons for using digital marketing for your next campaign.
How to do digital marketing and what are main activities in digital marketing.
There are three main pillars of digital marketing.
Process of Digital Marketing - Sales Funnel
Sales funnel can make your hotel grow by building a powerful conversion path. Sales funnel of a specific hotel may be different according to their strategies and target customers. The advantage of using a sales funnel when designing your digital marketing strategy is that you get a simple and straightforward set of goals that you need to hit.
How to do digital marketing (Strategies)
When you decided to use digital marketing, you should use mediums such as websites, YouTube, Facebook, Instagram, LinkedIn, Pinterest ,etc. Web analytics is the process of tracking, understanding, and making data-driven decisions that generate business growth. It is also fundamental in digital marketing. It helps you to know data of your own websites by figuring out what works and what doesn’t so that you can develop new strategies for the growth of your hotel.
(Sources from Demand Jump)
Content marketing is about becoming a publisher who creates content that drives results for the business. You should do content marketing and create a content strategy because it can generate a measurable and meaningful impact on your hotel. You can make your hotel grow by delivering the right message at the right time. To be a perfect content marketing, you should follow these steps1. Gain a deep understanding of who your target customers are (including their desires, wants, and needs) - Target persona. Target persona is a representation of your ideal customer. It’s a combination of demographics (age, gender, language, location, etc.) and psychographics (interests, desires, opinions, values, etc.) This information can help inform much more than your content. Here are the examples of developing a target persona.
After the first step, you can continue the following steps to become effective content marketing.
Search engine optimization (SEO) can grow your hotel on websites and social media by attracting massive traffic from search engines. To be successful in SEO, you just need to understand what users are looking for, and then create awesome, relevant content that answers their questions. If you know how to do it, you can simply follow these steps.
Sources from - Search Engine Learn
Email marketing remains one of the most profitable marketing channels for many businesses. If you want to be one of the top email marketers in the world, you need to learn how to
Digital Advertising makes your hotel grow by launching highly-profitable advertising campaigns. You can follow these steps if you have no idea for digital advertising.
Sources from - WebFx
7.Social media marketing
Social media marketing is the process of strategically using social channels to generate meaningful and measurable impact for a business. To create a powerful social media strategy, you need to follow a simple framework:
Learn About Branding - Learn about hotel branding here
A Hospitality professional